Thriving Leadership™ is a Certified B Corporation, one of only five currently in Bulgaria. Since March 2025, we’ve joined a global movement of 10,335 companies transforming the economy to benefit people, communities, and the planet. Our B Impact Score of 108.4 reflects our commitment to exceptional social and environmental performance.

As a certified B Corp, we’re part of a community building a world where business is a force for good—creating a more inclusive, equitable, and regenerative economy. Our Impact Business Model is intentionally designed to create positive outcomes for our communities, environment, and the leaders we serve.

Elena partners with the women-led brands Fit Core, Hike Within and the Petko Hinov Foundation to co-create this youth empowerment movement. Built on four core pillars—physical, mental, emotional, and spiritual development—the program integrates the Inner Development Guide to support youth transformation across Bulgaria. We contribute 5% of our annual revenue to the Petko Hinov Foundation, which provides holistic support to talented children, motivating a generation of future leaders and benefactors. Elena volunteers her expertise to inspire and empower compassionate, values- driven young leaders who are creating a thriving future for people and the planet.